40 – No, I’m not talking about my age! I’m talking about the number of times Og Mandino mentions the word “LOVE” in Scroll Marked II from his book The Greatest Salesman in the World. I counted, and sure enough, it’s mentioned 40 times in this chapter, which opens with the powerful declaration, “I will greet this day with love in my heart.”

I absolutely love that Og writes so much about love. It’s a recurring theme, and it’s simple—LOVE everything, LOVE everyone! It sounds straightforward, but the impact it has is profound.

When we choose love, it removes the space for judgment, both of ourselves and of others. It is the most powerful weapon we have against negativity, and it acts as a shield against the forces of hate and anger.

For me, this resonates deeply, as I believe love is the key to unlocking higher spiritual ground. But Og takes it further — he doesn’t just link love to enlightenment, he ties it to becoming the best salesman! He writes, “With love I will increase sales hundredfold and become a great salesman.”

At first glance, this might seem like a surprising connection. But when you think about it, it makes total sense. Love creates genuine connection, and it’s that connection that builds trust, which is fundamental in sales.

The moment I read this, I decided to embrace the practice fully. Now, every time I encounter someone—whether it’s a person driving next to me, a cashier at the grocery store, or a stranger passing by—I mentally say, “I LOVE YOU.”

This small shift in perspective has created a powerful change in how I view the world. I’ve turned mundane encounters into moments of gratitude, and it has been a wonderful experience.

I’ve also added a ritual to my reading practice. As I read Og’s words in silence, each time I come across the word “LOVE,” I beat my chest over my heart and say the word out loud. The physical connection enhances the experience, sending goosebumps throughout my body.

From the tips of my toes to the crown of my head, I feel a tingling sensation, as if my entire being is connecting to the Divine energy of love. It’s an experience that truly fills me with joy.

What I’ve discovered is that when you fill your heart with love, there is no room for anything else—no judgment, no anger, no negativity.

Your subconscious starts to rewire itself with this new programming, and you begin to see the world differently. Instead of focusing on what’s wrong or what’s lacking, you see beauty, connection, and opportunity in everything and everyone.

Og Mandino’s words have inspired me to live from a place of love in all areas of my life, and I can already feel the impact it’s having. Not only am I feeling more connected spiritually, but this mindset shift is spilling over into my personal and professional relationships. Love truly is the greatest tool for transforming how we move through the world.

So, no—40 isn’t my age. It’s the number of times Og reminds me to choose love, and for that, I am forever grateful. Love it!