good news doesn't sell

MKE Week 16 – Good News Doesn’t Sell, It Never Does

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Category:  Week Sixteen

Guide:

minutes remaining

Good News Doesn’t Sell

It’s the conscious focus on kindness in you and around you that brings the habit of watching the daily news from dedicated news sources on its knees. 

Suddenly this daily dose of misery and despair, of anger, collective fear and an overall tendency of insecurity seems a lot less relevant when you realize how many acts of empathy and kind human or animal warmth are taking place in plain view, around you, often barely noticeable, brief and without the intrinsic need to draw attention.

We can, after shifting our attention, drop easily the bad habit of absorbing the endless stream of worrying, negative, violent, inhumane news for the good habit of spotting kindness.

This doesn’t mean to ostracize from everything that goes on in our global society, (geo)politically, socio-economically, culturally, economically, environmentally. It doesn’t devaluate the role that journalists fulfill.

It means finding a healthy balance between items that are considered to have news value and good news that has value for the observer who by merely noticing already engages in random acts of kindness.

Then the world has therefore become a better place. You just saw it. Felt it. Undeniably.

Meet Drem Bruinsma

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